Qiaobi 俏比 advert / Now that #China and #Africa have Grown Closer…

WATCH: This completely racist ad for washing detergent just aired on Chinese TV and at cinemas: Shanghaiist — As any foreigner who has ever lived in China can attest, attitudes regarding race and skin color are often quite different here from back home. Still even with prior experience, sometimes this country can leave you completely and utterly dumbfounded.

Such is the case with a recent incredibly racist advertisement for Qiaobi-brand laundry detergent that has been making the rounds on WeChat. According to one young lady on Weibo the ad appeared on television and before movies at Wanda Cinemas this month.

(Editor’s Note) In fact, this Chinese advert is a direct rip-off of a series of European television commercials that actually show just the reverse in terms of race/ethnicity and skin colour using the motto: ‘Coloured is better.’


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